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Logic Unlimited's Guide to PageRank
Written by Daniel Longieliere
Provided by Logic Unlimited
Page rank defined is google's ranking of your sites importance and value to the general public. It may seem somewhat egotistical for google to take it upon themselves to rank your sites importance, but when your on top, you make the decisions.
Before search engins became the way of the web, users linked to eachother to create the "web". Litterally links webbed all the pages together. Webcrawler was the first company to create a search engine and get accepted by the masses, but microsoft and yahoo were in hot persuit. Yahoo at one time being the most visited site on the web, it now along side microsoft is fighting for its marketshare against google. Google was founded by two geeks at stanford, doing a paper on search engines. In this, they discuss the idea of page ranking.
Little known fact is that Google does not hold the patent on Pagerank, rather they hold the license as stanford university holds the patent, and google purchased rights to use it through a 336 million dollars worth of shares in google, which Stanford sold in 2005.
Page rank is determined by a number of factors, the first and foremost being linking. Links have always been the glue that holds the internet together, and google still recognizes this, despite the lesser importance of them today, they still matter to search engines.
In a nutshell, if you do a site on Catfood, and you write up a break through story on catfood and which is the healthiest, and others see it, lets say Catlovers.com, they link to you, You inherit some of thier pagerank. You in the eyes of google because you gained a link from CatLovers.com, became more important.
Age of the site is also very important. I am right now sitting with a big fat 0 on my pagerank for logicul.com, and fighting with google to get my pages indexed so hopefully I can start earning some links. Not to be discouraged, as I keep my sitemap.txt refreshed, and my articles growing (I as a general rule write an article a day, and am working on getting my lazy partners to take part) with time, and some age on my site, it will begin to earn links, and the content will become more and more viewable.
Content is the key almost as much as links, because content generates links. I am not referring to content as in product descriptions, but content as in information that is of value to a wider audience.
In the later parts of this series, we will go into gaining links, viral marketting, blogging, link swapping, and a whole host of other tactics, and theroys which are legit, legal in the eyes of google and other search engines, and broken down so that end users can understand, and follow.
Check Back for Logic Unlimited's Guide to PageRank Part 2: Links, and LinkBuilding
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